The Corning Consumer Products Company (CCPC) is a huge organization with many compartmentalized divisions, departments, products and brands. The product managers sometimes did not know about the entire product/brand range offered by their parent organization and thus pursued strategies which would cut into company profits as a whole.
SMART created a portal for CCPC, which helped the management in educating and disseminating information to the brand/product managers and employees about the various products of the company and their positioning in the market relative to each other and the competition. Additionally,
SMART also created a corporate screen saver for managers to remind them of their goals and create brand awareness and thus help in the marketing process.
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